"People can’t connect to perfection. They can only connect to permission." - Aimee
Visibility doesn’t come from volume. It comes from vulnerability.
Hey Reader,
You’re doing everything “right.” Posting daily. Following the trends. Hitting the hooks.
But your content still falls flat.
That’s because people don’t connect with perfect, they connect with truth.
When your content stops performing, it’s rarely a visibility problem.
It’s an emotional connection problem.
The Challenge: Your Social Media Isn't Producing Engagement or Buyers
When someone reads your words or watches your video, their brain subconsciously asks: “Do I trust this person to understand me?”
That’s emotional safety, and it’s the foundation of buying behavior.
Your story, your truth, your vulnerability, that’s what tells people:
“You’re safe to believe.”
People don’t buy because you’re everywhere.
They buy because you’re real where it matters.
This part matters even more if you sell a physical product.
Because products don’t create connection, people behind products do.
You can have the best formula, the most stunning packaging, and the smartest ads, but if no one feels emotionally connected to your brand, it’ll sit in carts and never converts.
Customers aren’t just buying what you sell, they’re buying who they believe you are.
- Tell the story behind the product.
- Show up on video as a founder.
- Share why you created it.
- Pull back the curtain on what it means to you.
If you’re hiding behind the logo, your customers can’t build trust, because they don’t know who they’re trusting.
When you start showing your humanity, your brand starts to feel alive, and alive brands sell.
I know a brand that sells 60 million a year and the owner, a male, selling anti-aging products for women, hired a woman to be the face of the brand. She promoted aging gracefully, talked about her experience of aging and created video behind the scenes.
That is what created a faithful tribe and commitment to the brand.
The Result: Buyers and social media that explodes with followers.
I made $10,000 in a week on Tiktok with authentic emotion.
I sold out a brand, their manufacturer and their store in 48 hours because of an authentic story.
I became an Amazon influencer from one video with millions of views with an authentic problem I had and what fixed it. That video still racks in views every day ad I posted it in 2019.
And I went viral for the first time when I was honest in a livestream nobody watched. I recorded it on Facebook, 0 viewers.
At the time I really wanted to be a YouTuber. Just build a channel and live off of it. I didn't know how grow channels back then.
So after trying to post content and feeling like nobody cared what I had to say I uploaded my live stream and quit.
Three months later it went viral, my channel grew overnight and everyone begged me to create a course and do a webinar. I did and didn't know what I was doing!
I told them how clueless I was too! But I did it for them!
I made about $6,000 in 30 minutes that day.
The content was pure honesty and I became known as the person that could be trusted.
Honesty is viral.
I sold 5 million dollars in my own product based business when I STOPPED teaching science and started to talk about testimonials.
Facts tell, stories sell.
How To Adjust Your Content
Try this this week:
- Write one post that tells the truth instead of teaching.
- Say what you’d usually hide behind a strategy, science, or technical tip.
- Replace one “how to” with a “here’s what I learned when I failed.”
- If you’re an e-commerce owner, post a story about why you started and save it as a highlight.
You’ll be amazed how fast people respond when they finally feel seen.
Latest Podcasts
Do It Scared! Believe It Build It!
Chithra Kannan is the Founder and CEO of Skin Centrick a clean, organic, and futuristic skincare and haircare brand that’s making waves around the world. With a background in business analytics from Harvard and a fearless entrepreneurial journey spanning software, fashion tech, and now beauty, Chithra has built a global brand that’s redefining skincare through innovation, sustainability, and empowerment. She’s also the owner of four Kids ‘R’ Kids Learning Academies, and a passionate advocate for women embracing their power.
In this podcast you will learn:
- Why leaving a “safe” career path can open the door to true fulfillment and entrepreneurship.
- What recognition and awards really mean for a leader—and how they create responsibility, not rest.
- The elephant-and-chain mindset shift that reveals what’s holding women back from stepping into their power.
- How fear shows up in business and life, and the turning point when it no longer has to control you.
- Why building a clean, natural, and futuristic brand matters for health, safety, and integrity.
- The biggest challenges of scaling a beauty brand globally—and how to overcome them with strategy.
- Three core principles of entrepreneurial success you can apply to your own journey.
- One mindset shift that will change the way you see yourself, your confidence, and your potential.
What I am working on for you!
This week, I am quietly opening up a flash sale for something I normally only offer at a much higher level.
It’s for business owners who know they’re doing everything they’re “supposed” to do, posting consistently, running launches, showing up, but still aren’t seeing sales that match their effort.
They’re asking questions like:
- “Is it my offer?”
- “Is it my website?”
- “Is something wrong with my sales process?”
Usually, it’s none of those things.
It’s your message, and how it’s landing emotionally with the people you’re trying to reach.
This flash sale gives you the exact audit I use with private clients to identify:
- Where your message is falling flat
- What emotional clarity is missing
- How to shift your content from “explaining” to converting
You’ll walk away with:
- A full Messaging Gap Chart
- A custom Headline Swipe File
- Your brand’s Emotional Resonance Scale
- And your “From This → To This” Brand Shift Map
No long strategy calls, no back-and-forth, just insights you can use immediately to make your content finally click.
Normally this messaging audit is part of a $2,000 engagement, but for a handful of people, I'm offering it this week only for $500
If this sounds like what you’ve been missing, just hit reply and say “Audit”, and we can jump on a quick 15 minute call to discuss the details of what you get. There are only a few spots available at this price.
To Your Success,
Aimee
P.S. I offer a full money-back guarantee if you are not satisfied with what I deliver to you for this week's offer.