Newsletter: Can’t We Just Run Ads?

More Eyes Won't Fix a Business People Don't Care About Hey Reader, I’ve been working with a business owner recently who wants to bring in more customers. At first, the solution seemed pretty straightforward: run ads, get more people to the website, and turn that extra traffic into sales. But before spending money to send more people there, there was a more important question to answer: Is the website already doing a good job of turning visitors into customers? That’s something I’ve seen a lot...