Newsletter: The High Ticket Mirage

The High-Ticket Mirage Hey Reader, A few months back, a founder reached out to me, feeling stuck. They had spent months turning their main service into a high-priced premium package, following the advice of nearly every online scaling coach. The advice they followed sounded simple and appealing: “Stop charging low fees. Package your work as a premium solution, add a bold guarantee, and charge $5,000 upfront. You only need 10 clients to make $50,000 a month.” They followed the playbook...