Marketing Minute Newsletter: Why Effort Doesn't Equal Growth

Why Effort Didn't Equal Growth Last Year Hey Reader, I’ve been thinking a lot about the conversations I had at the end of last year. Smart founders. Hard workers. People who showed up consistently, invested in marketing, tried new strategies… and still felt frustrated. One conversation stuck with me. They said, “I don’t understand it. I did everything I was supposed to do.” And that’s the hardest place to be. Because when effort doesn’t turn into progress, it doesn’t just hurt results, it...