Digital Marketing Trends
Instagram Hashtag Changes:Multiple sources report that the platform will remove the option to follow hashtags on December 13, 2024, and that hashtags you follow will no longer be visible in your feed. Source: Yahoo
Instagram Will Use Edits App to Test New Creative Tools: Per the Head of Instagram, “We want to make sure that there are the best possible creative tools for making not only Reels but [for] photos both in the Instagram app and then for video in the Edits app. They’re built on the same codebase, and you’re going to see probably new features be tried first in the Edits app first over time, and the ones that work, we’ll probably integrate into the main app.” Source: @Mosseri via @Oncescuradu on Threads
YouTube Details Milestones and Focus for 20th Birthday Year: YouTube TV has achieved more than 8 million subscribers, while YouTube Music & Premium has surpassed 100 million subscribers including trials. Television has surpassed mobile devices as the primary platform for YouTube viewing in the United States, with Nielsen reporting YouTube as the leader in streaming watch time for two consecutive years. Users are watching over 1 billion hours of YouTube content on televisions daily, with the platform expanding features like Watch With for live commentary and real-time reactions. YouTube has become the most popular service for podcast listening in the United States, with plans to enhance podcast tools, creator monetization, and content discovery. More than half of channels earning five figures or more on YouTube generated revenue from sources beyond traditional advertising and Premium subscriptions last year. Auto dubbing technology has proven successful, with more than 40% of total watch time for dubbed videos coming from viewers choosing to listen in translated languages. The platform plans to integrate Veo 2 into Dream Screen. Source: YouTube
YouTube Profile Cards: The platform is updating the feature on Studio mobile to match recent app updates, maintaining the same functionality while introducing a modernized look. The profile card updates are being rolled out to all creators this week. Source: Youtube
YouTube Shorts Text-to-Speech Available on iOS: The text-to-speech feature allows creators to add text to their Shorts and have it narrated, with control over the visual text's start and endpoint. Creators can select from four different voices for the narration. Source: YouTube