Hey Reader,
Are you pouring your heart out into your social media posts, only to be met with crickets?
Posting every day, using all the right hashtags, and still not growing? Are you feeling frustrated, invisible, and ready to throw in the towel?
Well, what if I told you, it's not your fault, it's just your approach.
Here's a secret I've learned from generating millions in sales and crafting copy that converts like a dream: The same old patterns won't give you different results.
Social media algorithms are finicky beasts.
They feed on novelty, change, and user attention. They reward posts that keep users scrolling, liking, and sharing.
This means that the usual, predictable posts aren't going to cut it anymore.
THE SOLUTION
This is where "pattern interruption" and "curiosity-driven hooks" come into play. Pattern interruption is a neuromarketing strategy that aims to disrupt the audience's routine and grab their attention.
It's about delivering something unexpected that stands out from the sea of similar content.
Curiosity-driven hooks, on the other hand, are cleverly crafted phrases that generate intrigue and make your audience want to learn more.
They tap into the human desire for knowledge and create an irresistible pull towards your content.
THE TRANSFORMATION
By leveraging pattern interruption and curiosity-driven hooks, you don't just get your audience’s attention; you engage them on a deeper level.
You spark interest, provoke thought, and encourage action.
Here are 3 hook formats that have worked wonders for my clients:
1. The Question Hook: Pose a thought-provoking question that your audience can't ignore.
2. The Shocking Statement: Say something surprising or controversial that jolts your audience. (my favorite)
3. The Teaser: Give a sneak peek into something exciting, without revealing too much.
To illustrate, let's rework a standard post for a product:
"Our new skincare line is now available."
With a question hook: "Want to know the secret to radiant skin?"
With a shocking statement: "Everything you know about skincare is wrong."
With a teaser: "Experience a skincare revolution. Stay tuned for the big reveal."
Before: "Our new skincare line is now available."
After: "Everything you know about skincare is wrong. Our revolutionary product is about to change the game. Stay tuned.
Can you see the difference? Embracing this approach will lead to higher engagement, more shares, and a deeper connection with your audience. It's more than just about getting likes; it's about sparking meaningful conversations and building a community around your brand.
Marketing News You Can Use
Maximize Your Instagram Growth: Attracting the Right Followers
Struggling to grow a meaningful Instagram following? The key to success isn’t chasing every trend—it's about selecting the right content pillars to match your strengths and audience needs. Focus on two or three types of content for consistency and a clear brand identity.
Relatable Content is essential. It humanizes your brand and connects with your audience through shared experiences, humor, or industry struggles. This content performs well in terms of shares and saves and balances out more educational posts. For instance, pairing relatable memes with industry jokes helps you engage without always selling.
You can also harness relatable quotes! This performs without fail.
To build a consistent content strategy, mix pillars keeps your audience engaged while showcasing your expertise and personality.
Combine different types of content—like Showcase Posts with relatable humor—to maintain a human touch while highlighting your professional skills. By choosing content pillars that align with your brand, you’ll build a more engaged and loyal Instagram following.
YouTube Ads
To create more effective YouTube ads, focus on these key strategies: Start with a strong hook to grab attention that speaks directly to your ideal client, followed by a compelling story, and end with a clear call to action with a 5 second countdown at the end (the countdown has been known to increase conversions as it gives people time to respond).
Use competitor targeting to reach relevant audiences and tailor your message to match their needs for better results. (Yes you can run ads on competitors channels)
If you’re camera-shy, consider using voiceovers, slides, or animations as alternatives. Add value to your ads by offering useful information or entertainment rather than focusing solely on sales.
Test different creatives, hooks, and track conversion metrics to optimize your campaigns.
Finally, ensure your offers resonate across niches and leverage YouTube’s tracking tools to measure success and refine your approach. Avoid common mistakes, like neglecting audience targeting or not testing enough, for the best ad performance. Your conversions should be close to a dollar if done correctly.
LinkedIn Launches New Video Tools for B2B Marketers: LinkedIn has introduced First Impressions Ads, a full-screen vertical video format that ensures brands show up first in the feed each day. The platform also expanded Connected TV Ads for reaching professional audiences on streaming platforms and integrated Adobe Express into Campaign Manager to simplify video ad creation. These changes are designed to help B2B marketers cut through the noise at a time when 91% say attention is harder to earn, and 66% fear being left behind without a video strategy. LinkedIn
Meta Expands Conversion Tools to Align with Advertiser Goals: Meta has introduced a range of updates to its ad platform designed to help advertisers focus on conversions that reflect their true business value. The expanded Value Optimization tools allow campaigns to optimize for ROAS based on profit, custom events, or subscription actions. The newly global Incremental Attribution feature lets advertisers track and optimize for incremental conversions in real time. Meta is also testing Custom Attribution using partner analytics tools and expanding Value Rules, enabling higher bids for customer segments with higher lifetime value. These changes aim to make Meta’s ad system more responsive to diverse business strategies and performance metrics. Meta
YouTube Launches Major June 2025 Update with AI Tools and Monetization Features: On June 4, 2025, YouTube rolled out a comprehensive update introducing AI-driven tools that streamline content creation and enhance monetization opportunities. Key features include automated video summaries, multilingual dubbing capabilities, and extended support for 3-minute Shorts, all aimed at helping marketers and creators expand their reach and engagement.
New eCommerce Program
I’ll soon be opening the doors to the Thrive eCom Accelerator—a strategic program designed for online store owners who want to shift from inconsistent growth to scalable, revenue-generating systems. It’s not about chasing trends or posting more; it’s about building a business that’s positioned to thrive through strategic marketing, messaging, and conversion-focused infrastructure.
For those that qualify, I will be offering an amazing deal where you only pay me the backend fees once I increase your revenue by 20% or more.
To help you get started, I’ll be releasing a free e-commerce growth assessment—a tool that pinpoints exactly where you are in your revenue journey and outlines the next steps to prepare your store for serious scale. If you've been asking, “What am I missing?”—this will give you answers, clarity, and a custom path forward.
Podcast Update
My podcast has been put on hold for the next couple of months. As I work to repair my health and also build AI employees to do the heavy lifting for me.
I will be sharing more detail how I am building an AI team! Thank you for your patience!
Below are the most recent episodes.
Thrive Radio is in year 17! (Yes technically we are in episode 952 but who is counting).
Starting in 2008 from a phone plugged into a wall and doing LIVE broadcasts and audio only to today! In 2019 I marketed my podcast to number 5 in business in the nation.
I outranked everyone in business except for NPR.
Now THAT is a marketing campaign!
I went on to market others podcasts to top charts and offered it as a service for awhile.
The truth is sometimes marketing seems difficult until you know how to do it.
I started with a communication disability of IQ of 25 in speech and today IQ 140 in speech - just by showing up! Never stop!
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#256: HOW CBD CHANGED ONE DAD’S LIFE AND
SPARKED A WELLNESS REVOLUTION
Learn how to replace alcohol with CBD for a healthier lifestyle! Derek Rux is the founder of Herb Garden Co., a CBD brand dedicated to natural wellness.
LISTEN NOW!
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#255 BUILDING A SUCCESSFUL E-COMMERCE
& CONCIERGE BRAND IN THE CARIBBEAN
Jared Pick, founder of GroceriesToGo Aruba, a commerce platform revolutionizing resort concierge services in the Caribbean.
LISTEN NOW
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#254 WHAT IT REALLY TAKES TO RISE
If you've ever felt controlled, silenced, or unsure of your worth, this episode is for you. It’s not just about surviving—it's about thriving. You’ll walk away with tools to protect yourself, set unshakable boundaries, and step fully into your own strength.
Listen Now
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#253 SAVING MONEY & GOING GREEN BY CHANGING THE WAY PRODUCTS ARE SHIPPED
Is there a better way to deliver products and save customers money? Feliana Citradewi is a serial entrepreneur and the founder of ShopMate and LiVert, two innovative platforms making e-commerce greener and more affordable.
LISTEN NOW
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#252 TRANSFORMING SUBWAY & WHAT MAKES A MARKETING CAMPAIGN WORK
Want to know how to build an iconic brand? Steve Thomas is a five-time CMO and brand marketing expert who’s led campaigns for major franchises like Burger King and Subway, transforming Subway into a nutritional fast-food choice.
LISTEN NOW
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Meet your host
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Aimee Montgomery
Well if you are in my email I am going to assume you know who I am. I am helping brands thrive with decades of real-world, high-stakes experience.
You’ve built something amazing. I help you make sure the world knows it. I don’t just teach marketing — I’ve lived it, scaled it, and sold it. One might say marketing is in my blood! Learn more about me here
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