Hey Reader,

Can you believe we’re already wrapping up 2024?

It’s been a year of growth, learning, and exciting milestones, and I want to take a moment to share everything that’s been happening behind the scenes.

Grab a warm cup of tea, and let’s dive into a recap of this year, the lessons learned, and some powerful marketing tips to set you up for success in 2025!

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Podcast Highlights:

First, let’s talk about the podcast! I’ve been so excited to share new episodes with you all this year, and I wanted to highlight some of the latest releases.
It took me a while to get some help in getting my podcasts out as my agency has grown (thanks for your patience).
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If you haven't had a chance to listen yet, here’s a quick peek at what’s new:
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​Episode 247: "Launching A Successful Beauty Brand with Tricia Morris"​
Tricia Morris is an inspiring entrepreneur in the beauty industry. Tricia’s journey spans from her early days in retail to founding High End Beauty, a company that curates luxury products from around the world. She’s also the creator of Eyetitude, a brand focused on emotional well-being, inspired by the lotus flower. Today, we’ll explore how Tricia has introduced unique international brands to the U.S. market, her commitment to sustainability, and her collaborations with top influencers. Whether you’re passionate about beauty or entrepreneurship, this episode is filled with insights you won’t want to miss!

​Episode 248: "Launching Iconic Beauty Brands Like JLO Beauty and No Makeup Makeup with Kim Wileman"​
Kim Wileman, the ‘CEO Whisperer,’ has transformed the beauty industry with her innovative vision and passion for empowering women to embrace their authentic selves. Known for her work with Galla Beauty and the ‘No Makeup Makeup’ movement, Kim has been instrumental in launching iconic brands like JLo Beauty. In this episode, she shares the journey behind her success, the secrets to standing out in a competitive market, and how authenticity and clean beauty are reshaping the industry.

​Episode 249: "Mastering The Art of Turning Ideas Into Income with Frank DeLuca"​
Frank DeLuca is an entrepreneur and engineering solutions specialist with a passion for innovation across industries like aerospace, automotive, and manufacturing. Inspired by his family and driven by a mission to empower others, Frank has developed unique products like the WedgeMaster and StoolPak, combining creativity with technical expertise. Join us as we explore his journey from engineering to entrepreneurship and his vision for inspiring others to dream big and make a meaningful impact.

​Episode 250: "Turn Doubt Into Opportunity, Embracing The Unconventional with Tom Nardone" ​

Tom Nardone is a serial entrepreneur who’s built a remarkable career by embracing bold, unconventional ideas. From founding PriveCo, a company that helps people buy the most personal products in private, to creating a $12 million bulletproof vest business, Tom has always been ahead of the curve. Now, with Dignity Lifts, he’s focused on the aging population, providing solutions that preserve independence and dignity. In this episode, we’ll explore Tom’s journey, his system for finding the best ideas, and how he’s turned embarrassment into opportunity.

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A Big Milestone: Hiring My First Assistant!

I am absolutely thrilled to share that I hired my very first assistant this year just in time for the year end! 🎉

This is a huge milestone in my business. I’ve been able to hand off tasks like proofing, content creation, and even podcast-related work to my assistant to make sure they get out, which has freed up so much of my time just in the last week.

I’ve been able to focus more on strategy and of course, serving you all better.

Having this extra support has been a game changer, and I’m already seeing the positive impact. It’s allowing me to expand and grow in ways I couldn’t have imagined a year ago. I can’t wait to see where 2025 takes us with this new team member on board!

Here are a few tips that might save you time in the new year. You know I am always out there looking for hacks.
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​One of my favorite non-marketing hacks for my business was discovering Simple AI that makes all my phone calls for me. From restaurants, doctors appointments to calling handymen to fix things. He sounds human and can have normal conversations. Then you get sent the transcripts!

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Marketing Tips to Finish 2024 Strong & Rock 2025

Now, let’s talk about YOU and how you can level up your marketing strategy for 2025. Here are some insights and tips I’ve found incredibly valuable this year, and I know they can make a difference for you too.

Want to Reach More of the Right People on Social?

Wondering how to make sure your organic posts reach your target audience and not just a broad, random audience? Here are 6 tips to make sure you’re connecting with the right people:

1. Account Management:​
Conduct regular follower audits to remove bots, spam accounts, and dormant users for improved engagement metrics and cleaner analytics.

2. Post Strategy:​
Include strategic keywords throughout your graphics, videos, and captions to enhance discoverability. Also, make sure to mention your target audience descriptors explicitly in your posts to attract the right people.

3. Stay Focused on Your Core Pillars:​
Your brand should have core pillars that align with your values and business. Stay focused on these pillars, as they guide your content and messaging to stay authentic and impactful.

4. Develop Custom Hashtag Sets:​
Create custom hashtag sets specific to your industry niche, themes, and individual post topics. This will help increase your content’s reach while staying relevant to your audience. This is VITAL for LinkedIn by the way. Your posts are seen or NOT seen based upon the hashtags you are using.

5. Profile Optimization:​
Integrate high-volume search terms in your profile to ensure maximum visibility. This structured approach ensures your profile is found by people searching for exactly what you offer. Remember ALL platforms are about SEO not just how great your content is.
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How to launch a product or service on social media

Let’s talk about anticipation marketing, one of my favorite strategies for creating buzz and excitement without being overly pushy. The idea is to create multiple touchpoints that reinforce your message across different channels. This ensures your audience stays engaged and excited about what’s coming, and here’s how to do it:

A single story could be:

• Shared as a complete narrative in an email
• Broken down into a series of social posts
• Discussed in detail on a podcast episode
• Expanded into a blog post with additional context

By adapting the story for different channels, you create a deeper connection with your audience while maintaining consistency in your core message.

Here’s a breakdown of a successful 5-week anticipation marketing plan:

• Week 1: Tell Stories That Help Your Audience Identify With You:​
  This week, focus on sharing stories that connect with your audience on a personal level. Identify at least three reasons why you do what you do and use those reasons to form different story angles. Each angle should resonate with different audience segments while supporting your overall message. Remember don't "tell" share stories.
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• Week 2: Address Pain Points:​
  During this week, share stories that demonstrate a deep understanding of your audience’s challenges. The goal here is to make them feel truly seen and understood while subtly reminding them of the cost of not addressing these challenges.
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• Week 3: Challenge Myths and Misconceptions:​
  Address common myths and misconceptions that prevent your potential clients from taking action.
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• Week 4: Address Objections:​
  Tackle objections head-on. These objections often go deeper than surface-level concerns about time or money. Help your audience understand the real reasons behind their hesitation, and gently guide them toward the solution you provide.
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• Week 5: Paint the Transformation:​
  In the final week, help your audience envision their future after working with you or using your product. Highlight three key components they need to believe in: belief in you as the right solution provider, belief in your solution as the right option, and belief in themselves to achieve the promised results.
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This type of approach works a lot better than running sales or pitching online and just promoting. It draws your community in with what I always say "Facts tell stories sell".
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How To Create An AI-Driven Content Marketing Workflow:

If you’ve ever felt bogged down by the time-consuming process of creating content, AI-driven automation might be the answer you’ve been looking for.

I’ve been using AI automation in my business, and it’s been a total game changer. Here’s a detailed guide to get you started:

Every AI automation workflow has three fundamental components:

1. Triggers:

Triggers are the events that initiate your automation workflows and fall into two primary categories:

• Time-based Triggers: These operate on a schedule, running at specific intervals such as every minute, hour, or day. They’re perfect for regularly scheduled content creation.
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• Event-based Triggers: These respond to specific actions, such as when someone fills out a form or adds information to a spreadsheet. Event-based triggers are fantastic when you want your workflow to begin based on user activity or input.

2. Operations:

The operations phase is where the real magic happens! This is where the data processing occurs after the trigger event. It involves multiple functions performed in sequence, and each operation has access to the original trigger information as well as the output from previous operations.

For example:

• Content Summarization
• Quote Extraction
• SEO Optimization
• Style Guide Compliance

These are just a few examples of operations you can include in your workflow to streamline your content creation.

3. Outputs:

The final phase is how the processed content is delivered to its destination. This is the outcome of your workflow.

• It could involve creating a document (like a Google Doc or Word file) with your content.
• Or it might involve updating a spreadsheet with your content analytics.
• It could even generate a task in your project management system (like Asana or Trello) for review.

The Tech Stack You Need:

To make this all work seamlessly, you’ll need some integration tools:

• Zapier or Make: These platforms allow you to create workflows that connect your trigger to your AI assistants and output destinations. Make is Moehring’s preferred platform because it offers a simple visual interface and more extensive conditional logic capabilities than Zapier.
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• Trigger Point Tools: These are where your data lives that will trigger your workflows. Google Sheets is a great option here—just add new rows with content requests, and your workflow takes off! You could also use tools like Notion or Airtable.
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• Operations Tools: These are the tools that handle the content generation and processing aspect. Claude and OpenAI’s Assistants work perfectly here to create content for you. You can customize their instructions to match your workflow’s needs (summarization, SEO, etc.).
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• Output Storage Solution Tools: Once your content is processed, you’ll need somewhere to store it. Google Drive, Dropbox, and SharePoint are great options for keeping everything organized and accessible.
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• Project Management Tools: Use tools like Asana, ClickUp, or Trello to manage your content review process. This keeps everything on track and ensures you don’t miss any steps.

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How to Set Up Your First AI Content Workflow:

It may take a bit of time to get your first workflow up and running, but once you’ve got it set, it’s easy to clone and adjust for different content types or clients. Here’s a step-by-step guide:

1. Document Your Process:​
   Map out your current content creation process in linear detail. For example, your newsletter creation process might include:
   • Reading and summarizing reference articles
   • Pulling relevant quotes
   • Drafting an outline
   • Researching past content
   • Writing the full article
   • Saving the draft for review
   • Editorial review and approval
2. Set Up Your Trigger Point:​
   Create a Google Sheet with columns for:
   • Links to articles or content sources
   • Topic categories
   • Subject matter expert names
   • Any other content-related variables you want to track
3. Configure Your AI Assistant:​
   Use OpenAI’s Assistants API or Claude to create specialized AI helpers. These helpers can be configured with specific instructions to handle tasks like content summarization, quote extraction, SEO optimization, or style guide compliance.
4. Example Workflow:
   • Monitor the Google Sheet for new content requests (new rows)
   • Scrape content from referenced articles
   • Strip HTML from the article content
   • Pass the clean content to the AI for summarization and quote extraction
   • Generate a draft article using the AI
   • Create a Google Doc to house the draft
   • Generate a review task in your project management tool
   • Update the original spreadsheet with status and link

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Social Media News

Exciting New Instagram Features:

Instagram is always evolving, and I’m loving the new features that have been announced. Here are some things to keep an eye on:

• Instagram AI-Powered Video Editing: Instagram’s new AI-powered video editing feature is a game changer! You can now modify videos using simple text prompts—everything from adding accessories to changing backgrounds. It’s easy, powerful, and will save you tons of time.
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• Instagram Year-End Collage Feature: Instagram’s introducing a new feature to create year-end collages of your favorite moments in 2024. It’s a great way to wrap up the year and engage with your audience.
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• Scheduled Instagram DMs Test: Instagram is rolling out DM scheduling functionality. You’ll be able to schedule messages, making it easier to stay connected with your audience.

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Exciting News: Other Updates to Keep an Eye On!

• Meta’s Ad Revenue: Instagram is expected to generate half of Meta’s U.S. ad revenue by 2025, making it even more important to focus on Instagram for your marketing efforts.
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• LinkedIn Boosting Feature: LinkedIn now allows users to boost posts on their personal profiles, making it easier to increase visibility and engagement.
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• Threads Updates: Threads is rolling out a new feature to let users reshare photos and videos while maintaining attribution to the original creator.

Wrapping Up 2024:

As we close out 2024, I want to say a big thank you for being a part of this journey. Your support, your engagement, and your trust in me mean so much. I can’t wait for all the exciting things that 2025 has in store. With new tools, new strategies, and a new team member, we are just getting started!

Let’s make 2025 a year of growth, connection, and success—together.

Wishing you a joyful and prosperous New Year!

With love and gratitude,
Aimee

P.S. Be sure to catch up on all the latest podcast episodes—they’re filled with inspiration and insights to help you finish the year strong!