Hey Reader,
You may notice a little bit of an upgrade on my branding in the coming weeks! As my business grows I finally decided to fine tune all of my own content. So now I have an official name to my newsletter, "From Click To Conversion".
I feel so official! I hope you find it helpful!
If you’ve been pouring your energy into social media, tweaking your product pages, testing ad after ad — and still not seeing the sales you know your brand deserves…
Let me lovingly say:
Traffic is not your problem.
Here’s what is:
Your messaging doesn’t emotionally connect with your buyer.
Your product pages aren’t converting and have a conversion problem.
Your emails aren’t building a real relationship.
And it’s not your fault — most business owners were never taught how to do any of this.
THE SOLUTION
Clear, strategic messaging that speaks directly to the human on the other side of the screen.
It’s not just copywriting.
It’s conversion communication and when done right, it can increase your revenue by 20–30% or more.
That’s why I created a brand-new program designed specifically for growth-ready e-commerce brands. We don’t guess. We don’t spray and pray.
We create strategy-backed content, emails, optimized product pages, and lead-generation systems that actually work — and we only get paid when you grow.
THE TRANSFORMATION
A brand that connects emotionally with buyers and starts increasing in revenue from a predictable process.
- Emails that turn subscribers into customers
- Product pages that convert on autopilot
- A system that brings in leads and nurtures them — so you’re not stuck in feast or famine
If you're ready for real momentum…
I have been working on this special program now for awhile creating a plug and play program. You pay me a small setup fee and don't pay me the backend costs until I increase your revenue!
Pretty sweet deal huh?
What's even better? I am including SOPs on how to do everything so that if you have a team you are working with you can train them.
I have only a few more bonuses to create before I launch the program. Imagine for once only really paying for results?
There will be some sort of application process but since I am putting all of my passion into this project I will likely offer a free assessment and your output will both tell you what you need to start to scale, and it will tell you if you qualify.
So stay tuned!
Marketing News You Can Use
Time Spent on Instagram and Facebook Is in Decline: During testimony in front of the FTC on Wednesday, Mark Zuckerberg admitted that Facebook and Instagram's share of time spent on social media apps has "gone down meaningfully" and that "a lot of the interaction" people have directly with their friends has shifted to messaging apps. This shift to messaging is not a new trend. However, Zuckerberg's admission represents a notable disclosure about metrics that Meta has typically avoided discussing publicly.
LinkedIn Video: The Secret Safe Zones
Tired of your carefully crafted vertical videos getting chopped up on LinkedIn?
Turns out we have way less usable space than we thought (especially for those of us who love big, bold captions). Here is a graphic to show the space you have to put content on it and be seen.
However, there are exceptions. See all of the pink? People can technically still see everything in the frame. It's just not perfect
Meta Launches Edits App: Edits provides a dedicated space where users can track ideas, manage projects, and edit and export watermark-free videos without leaving the app. The app includes powerful tools such as a high-quality camera, frame-accurate timeline, and special effects like cutouts and AI-powered animation. Users can optimize their content through an inspiration feed of reels with trending audio and performance insights. The Ideas feature lets users keep track of video concepts in one place, including jotting down ideas and adding notes to saved reels. Edits is available globally as a free download in the App Store and Google Play Store, with users able to sign in using their Instagram accounts.
LinkedIn Introduces Qualified Leads Optimization: Qualified Leads Optimization focuses ad delivery on leads that have signaled readiness to buy and provides deeper attribution to prove pipeline contribution and revenue impact. Users can define lead quality via Zapier using their own lead generation system or third-party CRMs such as HubSpot, Dynamics, or Salesforce. Qualified leads can be sent to the LinkedIn Campaign Manager using the LinkedIn Conversions API. Campaign Manager will then match and optimize delivery based on the highest quality leads. Qualified Leads Optimization can be applied to any campaign using the Lead Generation objective within Campaign Manager and is now generally available to all customers.
Pinterest Academy Enhancements: The platform now offers new courses and webinars to enhance learning opportunities and has developed four learning paths tailored to unique brand goals. Each learning path includes courses about a specific topic or marketing objective. The first learning path option is "Drive shopping on Pinterest." The second learning path option is "Reach your dream customers." The third learning path option is "Power up your performance." The fourth learning path option is "Measure your success." Source: Pinterest
Pinterest Performance Essentials Skills Badge: Starting today, users in the Pinterest Academy can be among the first to earn this badge. To earn the badge, users must complete ten performance-focused courses. After completing the courses, users must pass a 20-question quiz to earn the badge. The Performance Essentials skills badge is currently available to anyone using Pinterest Academy in English, with more languages coming soon. Source: Pinterest
YouTube Auto-Dubbing Access Expands: All creators in the YouTube Partner Program now have early access to auto-dubbing and can self-enroll via Studio. YouTube is working to expand auto-dubbing to more creators in the future. Here is YouTube's latest updates
TikTok Updates: Shop Features, Live Tools, Alt Text, and More
TikTok Shop continues its global expansion, launching in France, Germany, and Italy. Simultaneously, the platform is addressing seller concerns with several new features that may overcome previous objections to using the service.
The updated features include:
- Customizable automated after-sales processes, giving sellers more control over post-purchase communication
- The ability to ship to PO boxes, preventing delivery issues
- Adjustable cancellation request windows, allowing sellers to determine when customers can cancel orders
- Customizable return periods ranging from 14 to 90 days
These improvements address key pain points for e-commerce sellers, particularly those accustomed to the flexibility of platforms like Shopify. By allowing merchants to customize their sales processes, TikTok Shop is becoming more competitive with established e-commerce solutions.
Enhanced TikTok Live Features
TikTok is upgrading its live streaming capabilities with several technical improvements.
The TikTok Studio app now allows streamers to use multiple camera angles. "With the TikTok Studio app...you can easily add a phone, a friend's device, or an iPad as a second camera," Kelly explains. Users simply scan a QR code inside the app to link additional cameras.
While currently targeted at gamers using Windows devices, this feature will eventually expand to broader TikTok Shop use cases: "I think they're testing it out first with the gamers. But I think eventually, we will get access to that."
Mark Viewers in Live
This new live-streaming feature allows streamers to highlight specific viewers in their broadcasts, making it easy to identify friends, team members, or important viewers' engagement during busy live streams.
TikTok Local Expansion
TikTok is expanding its local services feature into the U.S. market after successful testing in Southeast Asia.
The local services feature lets influencers and creators use discount codes and vouchers in their content to entice viewers to visit local brick-and-mortar establishments such as bars, restaurants, and hotels.
TikTok Reviews
A new feature being tested enables users to leave reviews on local businesses directly in the comments section of videos, similar to Yelp but integrated within TikTok's platform.
TikTok Footnotes
This feature allows users with accounts at least 6 months old and no community guidelines violations to add context to videos, potentially serving as a way to provide additional information or alternative viewpoints.
TikTok Security Features
New security measures include enhanced two-step verification and the ability to designate which devices are authorized to access accounts, making it safer for teams and agencies to manage brand accounts.
Thrive Radio is in year 17! (Yes technically we are in episode 952 but who is counting).
Starting in 2008 from a phone plugged into a wall and doing LIVE broadcasts and audio only to today! In 2019 I marketed my podcast to number 5 in business in the nation.
I outranked everyone in business except for NPR.
Now THAT is a marketing campaign!
I went on to market others podcasts to top charts and offered it as a service for awhile.
The truth is sometimes marketing seems difficult until you know how to do it.
I started with a communication disability of IQ of 25 in speech and today IQ 140 in speech - just by showing up! Never stop!
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#256: HOW CBD CHANGED ONE DAD’S LIFE AND
SPARKED A WELLNESS REVOLUTION
Learn how to replace alcohol with CBD for a healthier lifestyle! Derek Rux is the founder of Herb Garden Co., a CBD brand dedicated to natural wellness.
LISTEN NOW!
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#255 BUILDING A SUCCESSFUL E-COMMERCE
& CONCIERGE BRAND IN THE CARIBBEAN
Jared Pick, founder of GroceriesToGo Aruba, a commerce platform revolutionizing resort concierge services in the Caribbean.
LISTEN NOW
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#254 WHAT IT REALLY TAKES TO RISE
If you've ever felt controlled, silenced, or unsure of your worth, this episode is for you. It’s not just about surviving—it's about thriving. You’ll walk away with tools to protect yourself, set unshakable boundaries, and step fully into your own strength.
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#253 SAVING MONEY & GOING GREEN BY CHANGING THE WAY PRODUCTS ARE SHIPPED
Is there a better way to deliver products and save customers money? Feliana Citradewi is a serial entrepreneur and the founder of ShopMate and LiVert, two innovative platforms making e-commerce greener and more affordable.
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#252 TRANSFORMING SUBWAY & WHAT MAKES A MARKETING CAMPAIGN WORK
Want to know how to build an iconic brand? Steve Thomas is a five-time CMO and brand marketing expert who’s led campaigns for major franchises like Burger King and Subway, transforming Subway into a nutritional fast-food choice.
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Meet your host
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Aimee Montgomery
Well if you are in my email I am going to assume you know who I am. I am helping brands thrive with decades of real-world, high-stakes experience.
You’ve built something amazing. I help you make sure the world knows it. I don’t just teach marketing — I’ve lived it, scaled it, and sold it. One might say marketing is in my blood! Learn more about me here
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