Hey Reader,

Welcome to my first official newsletter. I kept telling myself I was going to be consistent with a newsletter and well this month I am giving it a try.

You will find news about social media, my monthly specials, any cool discounts or software I learn about on AppSumo (my favorite discount platform for marketing, my podcast and any new content I create that you might enjoy!

PODCASTS

I am slowly getting caught up with my podcast! There are a few guests that didn't send me photos so there is a slight delay in getting them up.

Episode 246 with Andrew McConnell of Alively:

This week I met with Andrew McConnell, the founder of Rent.com which he built to a $100M plus business, has partnered with his friend who started Booking.com and they created a new venture focused on both mental and physical health. He has the cred to be talking about all of this a former Olympian and has an amazing TedTalk on mindset. I was personally pretty impressed by everything he does and I told him I wished I could somehow suck all his knowledge out of his head. (Do you blame me?)

Episode 245 with Brandon Bastin of Jungle Scout

If you are in the e-commerce space using Amazon's data is vital. Jungle Scout started back in the day when you could just launch a product on Amazon and make a lot of money. Today they help larger brands harness the selling data from Amazon to get more conversions. I had their CEO on my podcast years ago and he has since moved on to a board member and is focusing on family. So this was a great update episode!

SOCIAL MEDIA NEWS

LinkedIn AI Resource Hub: The hub's Insights and Trends section will feature current reports and data-driven insights, including the 2024 Future of Recruiting report and Workplace Learning Report, with new editions planned for early 2025. The Best Practices section offers practical advice and guidance about AI's role in learning and development. It features content from industry experts like Glen Cathey and John Vlastelica, designed to benefit all talent professionals regardless of their use of LinkedIn products. The Product Tips section provides educational content about LinkedIn's tools, including tutorials on AI-assisted search, Projects in LinkedIn Recruiter, and AI-powered coaching features in LinkedIn Learning. Source LinkedIn

YouTube Feature Updates: Creators can customize and edit their Shorts thumbnails by selecting frames and adding text or filters, even after uploading. Channel QR codes have been introduced to facilitate easier channel sharing. A new Shorts templates feature allows creators to recreate trending Shorts using templates that automatically add matching audio and provide a breakdown for clip timing. The platform has introduced an auto-crop feature for remixing videos into Shorts, which automatically adjusts pan, zoom, and crop settings to keep the main subject in the frame. Creator ad-blocking controls are now available at the channel level in YouTube Studio, allowing creators to block specific ad categories, URLs, and sensitive content. The platform has added custom playlist thumbnail capabilities, enabling creators to create AI-generated thumbnails, choose from their library, or take new photos for playlist covers. Source: YouTube

Instagram Updates for 2025: Feed Posts and Broadcast Channels

Feeling left behind by Instagram's rapid evolution? Need help understanding how recent updates can benefit your business?

Let’s explore some of Instagram's newest features for feed posts and Broadcast Channels, and what they mean to you.

Feed Post Features

Instagram has introduced several updates to improve feed posts' functionality and engagement potential, making it easier for marketers to create compelling content directly within the app.

Extended Carousel Posts

You can now include up to 20 slides in carousel posts, up from the previous limit of 10. While this change has been in effect since 2024, the extended format is perfect for in-depth storytelling, comprehensive product showcases, or recapping events in detail.

Extended carousel posts are great for in-depth storytelling, comprehensive event recaps, or to showcase a broader range of products. This is particularly useful for industries like real estate, where you can show more aspects of a property, or for conference recaps, where you want to share multiple highlights.

For example:

Create mini-tutorials or how-to guides.
Showcase before-and-after transformations.
Share customer testimonials with product images.

In-App Text Overlay

Users can now upload images, graphics, or videos and add text overlays directly on Instagram.

The app uses the same fonts as Stories and Reels, ensuring a native look. Users can also add stickers, including custom cutouts of company logos or mascots, to further customize their posts.

While this new feature is more basic than dedicated design tools like Canva, it's perfect for quick, on-the-go content creation. You can make text-based carousel posts or add captions to images without leaving the Instagram app. However, for more complex designs or brand-specific templates, you may still want to use external tools.

This update also includes a scheduling feature, allowing users to plan their post schedule. While the current version is relatively basic, Instagram could add more templates and design options in the future, making it an increasingly powerful tool for content creators and marketers.

Polls

These new interactive elements can be added to feed posts. They appear as small visual icons in white font at the bottom corner of the post, potentially showing how many people have participated.

This visibility can help draw more users to interact with your content, increasing your post's reach and engagement rates.

Polls and prompts work well for gathering audience opinions, increasing interaction, and gaining valuable insights from your followers.

Pro Tip: Pin your polls to the top of your profile to engage viewers immediately.

Product Tags

This feature streamlines the purchasing process and enhances the platform's e-commerce capabilities.

Business accounts can now add product names, prices, and direct purchase options directly to their posts, making it easier for users to shop in the feed.

This can be especially effective for businesses with physical products or those looking to drive direct sales through Instagram.

Broadcast Channel Features

Available to professional accounts with 10,000 or more followers, broadcast channels allow creators to send one-way messages to subscribers, similar to a private newsletter within Instagram.

Channel Tags

Want to encourage more followers to join your Broadcast Channel for exclusive content or updates? Feed posts can now include tags for broadcast channels, helping to drive more users into these community spaces.

What’s more, Instagram allows you to go live directly in your broadcast channel, providing a more intimate setting for engaging with your most dedicated followers.

Use this feature for intimate Q&A sessions, product reveals, or exclusive live content for your most dedicated followers. This can help create a sense of exclusivity and reward your most loyal audience members.

Pro Tip: Highlight these exclusive live sessions to encourage more followers to join your broadcast channel.

Live Streaming Capability

Instagram also supports live streaming from desktop computers through Instagram Live Studio.

Take advantage of desktop live streaming to produce higher-quality video content, especially for tutorials or presentations that benefit from a larger screen. This can also make managing comments easier and engaging with your audience during the live-stream.

MARKETING SPECIALS THIS MONTH

I have two sets of specials running this month. One for current clients and one for coaching!

CURRENT CLIENT SPECIALS!

If you are already paying me for services I wanted to offer you a few deals you can jump on. To get an official proposal and details of everything you get just reply to this email:

Get 20% off any of my podcast production services this month!
Buy 6 blogs at once for 20% off. Normally $150 each that would be $900. Grab all six and get 30% off for a one time payment of $630.
Holiday Promotion Pack! Want to run a special promotion online for the holidays? This could require extra posts, videos, and ads. I am offering a promotion package. It will include everything from your promotion plan 6 emails, strategy and copy for your Facebook and Google ads, website optimization, content promotion calendar, holiday themed posts and conversion rate optimization for your website (normally $1200, get a discount of only $850)
Non-ecommerce clients holiday promotion pack! For those of you that don't sell physical products but are looking to run a black friday deal to generate more leads and sales. I am offering a specific package for you that includes everything from setting up your quiz funnel in the Scoreapp (Black Friday themed) to your social media posts and ads to drive traffic to your deal! You also get content promotion calendar, holiday themed posts etc. (normally $1200, get a discount of only $850)

FOR NEW CLIENTS - CONSIDERING MY COACHING PROGRAM

If you haven't taken advantage of my marketing strategy coaching program (detailed below) I want to offer a special this month as I haven't offered one in awhile.

Added Bonuses: This month I will be adding the bonus of 3 emails written for you for your welcome series AND your Story Brand in the format of Donald Miller you can use for your website and emails.

Upgrade Option: For $890, just $200 more dollars you get everything in this months special plus ad strategy to get leads or buyers, and 5 more emails written for your e-commerce business to generate more sales.

Marketing Strategy Coaching Program — $690 (What you get in my standard coaching program)

Unlock the full potential of your business with a comprehensive, hands-on coaching program designed to generate leads, build effective marketing strategies, and produce predictable growth.

What You Get:

1. 90-Day Marketing Game Plan:
We'll craft a custom, actionable roadmap that outlines what needs to happen in the next 90 days to grow your business. This includes setting measurable goals and identifying the key actions that will drive results.

2. Growth Lever Canvas:
A simple, yet powerful tool to identify the most impactful areas in your business that will accelerate growth.

3. Documented Marketing Strategy (3 Key Documents):
You'll walk away with three detailed documents outlining your:

Sales funnel/process: A clear path to convert leads into clients.
Email campaigns: Strategies to nurture and engage your audience.
Ad strategy: A tailored approach to run effective ad campaigns and get leads into your business.

4. Big 3 Planning Canvas:
We'll define the three most important activities that will drive your growth and help you stay laser-focused.

5. Ideal Client Identification:
Discover who your ideal clients are and how to attract them with a clear understanding of their needs, pain points, and motivations.

6. Complete Strategy Presentation:
Receive a summary of your marketing strategy, including ideation, tools, and tactics. This document will serve as a playbook you can leverage for up to a year.

Additional Tools to Accelerate Your Growth:

7. Lead Magnet Creation:
We’ll help you brainstorm and craft irresistible lead magnets that speak to your audience’s top needs, designed to capture qualified leads. You'll also get:

A list of lead magnet ideas tailored to your business.
Expert help with the perfect title to increase sign-ups.

8. For Service Based Professionals LinkedIn Connection Strategy:
A personalized strategy to build strong connections with potential clients through cold outreach. Includes:

Crafting personalized connection requests and follow-up messages.
A content sharing plan to position yourself as an industry thought leader.

9. Personalized Outreach Scripts:
Receive ready-to-use scripts for connection requests and follow-ups, ensuring meaningful conversations that can turn into leads.

Training & Strategy:

10. LinkedIn Training:
LINKEDIN: Learn how to reach out to your ideal clients on LinkedIn, build relationships, and book calls. You’ll receive a step-by-step guide, including exactly what to say to make a strong impression.

PINTEREST TRAINING: You get access to my advanced course on how to succeed on Pinterest.

11. Social Media Posting Strategy:
Get a platform-specific strategy to maximize engagement, grow your following, and generate leads. We’ll show you:

What to post for maximum engagement.
How to create content that converts followers into clients.

12. Online Messaging for Social Media & Website:
The right messaging is key to successful marketing. We'll guide you step-by-step in crafting messages that resonate with your audience and drive conversions. You’ll learn:

What to say to attract your ideal clients.
Sample sales copy to use across your marketing channels.
How to create posts that generate leads.
Optimized product listings to get greater conversions
How to use your messaging consistently to build trust and get results.

As always if you want to grab my marketing special just reply to this email and we will get you started.

Have a wonderful week!

Aimee

Newsletter: Marketing Discounts, Podcasts, News!